Moser Baer reinforced its commitment to data storage earlier this year by setting up an additional facility for solid state media manufacturing unit in Noida, a part of the extended National Capital Region. It has an annual capacity of 24 million products with capacity for further expansion. With storage capacity ranging from 1GB to 64GB, Moser Baer’s range of solid state devices will cover storage requirements of all consumer segments. The state-of-the-art manufacturing facility has a unique module that enables all digital content—in audio, visual or data presentation format—to be pre-loaded into the solid state media products. The high-end 32GB product can store over 6,500 songs or more than 20 films in standard definition format.

The Solid State Media Market
The USB Flash and Micro SD cards market is slated to grow at over 30 per cent in India this year. The popularity of solid state drives is on the rise because of their performance advantages over hard disk drives. Today's latest generation drives are significantly faster than the early models that began to appear in the market in 2007 and 2008 was an impressive growth year for the market. Despite the challenging economic environment that the world has experienced, solid state devices remain in the spotlight as a technology and an area of growth in the storage market.

For Micro SD Cards the chief application is mobile phones and with Indians adding a phenomenal ten million new connections every month, the three hundred million mobile phone subscriber base is expected to reach 500 million in 2010. For USB flash drives, it’s the convenient form factor and portability, as well as competitive pricing, which is driving demand. Also, consumers and enterprises continue to show increasing interest in having portable applications on a USB device.