- Launches a LED sales force recruiting drive
- Ramping up stockists and distributors across the Country
New Delhi – Moser Baer India Limited, one of the key players in the emerging LED lighting segment in India has launched a nation-wide campaign to increase its sales manpower and stockists. This drive is in sync with the Govt plans to save $2 billion in four years by cutting down on energy usage by 10,000 MW during peak hours by promoting LED lights and improving industrial energy efficiency. Minister of Power, Piyush Goyal had recently said “I hope to utilise these savings to power the homes of 280 million Indians deprived of energy access, sadly, 67 years after independence.”, which lends thrust to the company’s plan to enter the LED lighting business.
Deepak Shetty, Chief Marketing Officer, Domestic Sales & Marketing, Moser Baer India Limited talking about the need of the initiative said, “Considering our targets for LED business, we have decided to ramp up our presence by increasing our manpower strength and stockists across the country. Our recent interactions in various markets have been very positive and we hope to be able make headway in this market which is laden with opportunity. ”
Lighting accounts for more than 17% of the electricity consumption in the Indian market. With the gap in the electricity deficit burgeoning, the need for efficient lighting solutions like LED has increased. With the LED lighting market in India still in a niche stage and adoption of LED based bulb limited, hence the company sees opportunity in LED Lighting market which is projected to reach $2.2 billion by 2021.
About Moser Baer India Ltd.
Moser Baer India Limited headquartered in New Delhi, is a leading global tech-manufacturing company. Established in 1983, the company has successfully developed cutting edge technologies to become one of the world’s largest manufacturers of Optical Storage media like CDs and DVDs. The company also emerged as the first to market the next-generation of storage formats like Blu-Ray discs in India. Over the years the company has entered into exciting areas of content replication, home entertainment and is a market leader in the high growth photovoltaic space. It is the only company worldwide to receive the prestigious 5-star rating from TÜV Rheinland for 3 years in a row (2009 – 2012) maintaining highest standards of quality in manufacturing PV modules. Moser Baer India has emerged as one of the most credible brands focused on hi-tech manufacturing and R & D activities. It is continuing to unfold the next generation innovative technologies that will catapult India into a respectable manufacturing hub.