- Over 1,000 titles in library, Kamal Hassan launches First Title at
State’s largest ever home video foray
- Launch in Puducherry, (earlier Pondicherry) to follow suit with the CM
gracing the event
Chennai, Jan 10 2007: Moser Baer, India's largest and world’s second
largest optical storage manufacturer today announced its launch of a new
initiative in content distribution in Chennai, which would mark the extension of
the company's maiden foray into the entertainment industry through the Indian
home video market. It may be recalled that the Moser Baer Home Entertainment
division was announced in December 2006 to an appreciative market.
The division based out of Mumbai, with presence across the country in all
major metros as well as in smaller towns through an active and well-organized
three-tiered channel, this move will take advantage of the established Moser
Baer production capability and a well developed distribution network. The
company will release video content on DVD and Video CD formats using its
proprietary and patented technology which enhances quality and significantly
reduces cost. This will enable Moser Baer to revolutionize the quality-price
parity and offer unprecedented value for the consumers.
The launch in Chennai is full-fledged with living legend, “Ulaga Nayagan”
Kamal Hassan launching the first title of the over 101 Tamil titles at the
event. These titles come from a library of over 1,000 titles, both from
catalogue and also some new films. This is the first time that a launch of such
an unprecedented scale of titles is happening in Tamil Nadu. While all the
titles are being introduced in VCD format, 12 key titles are introduced in DVD
format. On this occasion, the company is also launching a new hit Tamil film
– Ullam Ketkume in both VCD and DVD format.
Kamal Hassan will be releasing the first title and will also unveil the
entire catalogue range display shelf, which will be installed at key retail
outlets by Moser Baer.
The launch in Tamil Nadu will be followed by Moser Baer opening its first
Franchise outlet at Puducherry on 11th January 2007, where the Chief Minister of
Puducherry, Hon’ble Rangasamy will grace the occasion to inaugurate the shop and
commence the billing.
The distribution of the titles will be intended to reach almost every movie
enthusiast in the state and to this end the company has already lined up 41
distributors in Tamil Nadu and stocks shall be available immediately in around
7,000 outlets to begin with. This number is stated to keep increasing as the
company increases its reach in the state. In order to make the people aware of
this tremendous and unique opportunity, the company will be advertising the
concept of low cost, original VCDs and DVDs in local TV channels and press
starting from Pongal festival.
Moser Baer's new division is in final negotiations to acquire
copyrights/exclusive license of more than 7000 titles in all major Indian
languages which comprises a third of all movies produced till date in India.
With world-class packaging, wide distribution reach and global quality
production standards in each product, customers will be given a compelling value
proposition which has hitherto fore not been seen in India.
Speaking on the occasion, Director, Moser Baer India, said, This
initiative is poised to bring a paradigm change in the home video market in
Chennai. We clearly recognize the tremendous opportunity here and the place of
the Tamil cinema in not only the Indian but the global arena is a widely
accepted and applauded fact. We believe this will lead to much higher
consumption of content on home video, and encourage people to build libraries.
We have planned distribution to reach virtually every town where there is a
movie loving family. Our rich library, world-class packaging and production, and
unbeatable value propositions for customers will surely propel Moser Baer and
this new venture into the top end of the market in a very short time.
According to, Harish Dayani, CEO, Entertainment Business, “This initiative
represent an excellent opportunity to leverage our optical media strengths in
patented and proprietary technology, capacity and costs enabling us to offering
high quality titles at very attractive price points between Rs 28 – Rs 34 for
VCD/DVD. I believe that at these price points, we will redefine the home video
market in India.”
The Indian home video market has not grown at the pace that it should have
considering the fact that India is the world's largest producer and consumer of
films. Rampant piracy and high fragmentation in this business have unfortunately
impacted the industry.
According to research, India has over 26 million DVD/ VCD users, growing at a
healthy clip of over 25%, and comprising about a fourth of all TV ownership in
the country. Despite the huge potential market, home video accounts for a mere
7% of the total film revenues of Rs. 7,900 crore. The US home video market is
almost the same revenue size as that of the theatrical market.
The new initiative will release titles in Hindi, Tamil, Telugu, Malayalam,
Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi languages. With 18
CFAs, 400 distributors and a dedicated sales force, this division will also set
up owned and branded outlets at about 300 locations in addition to its alliances
with large format stores.
About Moser Baer India
Moser Baer, headquartered in New Delhi, India,
was established in 1983. The Company has successfully developed cutting edge
technologies for recordable optical media, constantly innovating and introducing
new products and process. . The company currently has over 5,000 full-time
employees and has multiple manufacturing facilities in the suburbs of New Delhi,
The company services it's customers through 6 marketing offices and
subsidiaries/affiliates in India, the US, Europe and Japan. An emphasis on high
quality products and services has enabled Moser Baer to emerge as one of India's
leading technology companies, with more than 16.5% share of the global
recordable optical media market and new initiatives in technology-lead sectors
such as Solar Photovoltaic energy and Home Entertainment.