Being in the business of entertainment Moser Baer joined hand with PVR Nest, a social wing of PVR cinema, to evolve CineArt – an attempt towards converging cinema and art for social change. The project brings children closer to their city and heritage by engaging them in a process of sensitization and learning, and finally bringing out their voices through creative mediums. The theme for Cine Art 2010 is Nature – what nurtures and sustains us, but due to its neglect now needs attention and preservation. Cine Art 2010 will have a congregation of children from both schools and NGOs, who will unleash their creativity to portray their love for nature and send out messages to the people for its protection and preservation. Cine Art 2010 (part 2) was launched on 27th April, 2010 with eminent personalities from art, media and education – Ms. Anita Satia (Deputy Director, Education), Mr. Dadi Pudumji (International puppeteer), Ms. Amita Joseph (Director BCF) and Mr. Krishnendu Bose (Environment Filmmaker). The event saw screening of the film – Jungle meets Rhino followed by a question-answer round with its director Mr. Krishnendu Bose. Children from twelve NGOs also performed skits, dances, puppet show, and group songs – all sending out the message of ‘care for nature’.
Cine Art 2010 will see a lot of activities and trainings in Phase I and II and gradually Cine Art Ambassadors will be molded towards movie making. Exercises will include nature trails, nature writing, painting sessions, storytelling, recycle workshop, and finally trainings in filmmaking. Innovative ideas, messages, poems and stories from children on nature will be collected in the Green Box that will later be compiled in the Green Book.